White Cap
Builder Commerce Journey · B2B Distribution — Construction Supplies
Georgia, USA
A unified, multi-brand B2B commerce experience with punchout procurement and faster time-to-market.
Based in Georgia, USA, White Cap is one of the nation's largest suppliers of power tools and specialty materials to professional concrete contractors.
White Cap set out to launch commerce storefronts on Optimizely B2B Commerce Cloud that share layouts across brands, connect directly to buyers' procurement systems via punchout, and manage both B2B and B2C efficiently within a single, unified checkout.
- Implement commerce storefronts on Optimizely B2B Commerce Cloud with shared layouts and per-brand branding.
- Implement a punchout facility to connect the seller system with buyers' procurement platforms via Optimizely B2B.
- Enhance customer service with rich pre-purchase and post-purchase information online.
- Support both static and dynamic content and manage B2B and B2C efficiently.
- Deliver a seamless, end-to-end builder experience within a unified checkout process.
Adopted a build-versus-buy strategy on Optimizely B2B Commerce to flexibly adapt, integrate and scale digital commerce.
Leveraged a cloud-based model that automates upgrades and boosts performance, reducing reliance on internal IT teams.
Accelerated product-data integration between PIM and eCommerce using the WIS messaging platform.
Adopted standardized, out-of-the-box components to significantly accelerate time-to-market across multiple brand storefronts.
Implemented a configurable punchout facility to seamlessly integrate seller and buyer procurement platforms.
- Faster launch of multiple branded storefronts from a shared foundation.
- Direct, low-friction procurement through punchout integration.
- Reduced IT overhead via cloud automation and standardized components.
- Streamlined PIM-to-commerce product-data flow.
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The White Cap builder commerce journey was delivered by the Royal Cyber Optimizely Center of Excellence. Tell us your objective and we will scope a comparable approach for your business.