Novant Health
Digital Experience Journey · Healthcare
Winston-Salem, North Carolina, USA
Modernizing a patient-first digital experience on Optimizely CMS for a multi-region health system.
Novant Health is an integrated healthcare system headquartered in Winston-Salem, North Carolina, delivering care across hospitals and outpatient facilities in multiple states. Serving millions of patients annually, the organization prioritizes patient-centered digital engagement and seamless access to healthcare information.
Novant Health needed to modernize a fragmented digital presence into a scalable, patient-friendly content platform — streamlining publishing across care units, service lines and regional teams, while making critical patient information faster to update and easier to find.
- Modernize the digital experience on Optimizely CMS to deliver a scalable, patient-friendly content platform.
- Streamline content creation and publishing across multiple care units, service lines and regional teams.
- Enable faster updates to critical patient information — locations, providers, medical services and care guidance.
- Improve findability and navigation for patients seeking appointments, providers and healthcare resources.
- Establish a flexible architecture to support future personalization, marketing campaigns and multi-site expansion.
Implemented Optimizely CMS with a modular content architecture, enabling teams to assemble pages quickly from reusable components.
Designed a centralized content-governance model with controlled workflows and approvals across departments.
Improved site performance and search through optimized page layouts, taxonomy structures and integrated provider/location search.
Built a scalable foundation for future personalization, analytics and multi-region rollout without re-architecting the platform.
Empowered marketing and clinical teams with training, documentation and self-service tools to reduce IT dependency and accelerate content velocity.
- A scalable, component-based platform that shortens time-to-publish across the network.
- Faster, more reliable updates to patient-critical information.
- Improved patient findability and navigation to providers, locations and services.
- A future-ready foundation for personalization and multi-site growth.
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The Novant Health digital experience journey was delivered by the Royal Cyber Optimizely Center of Excellence. Tell us your objective and we will scope a comparable approach for your business.