JE Dunn Construction
Commerce Journey · Construction — General Contracting
26 offices across the United States
AI-assisted product data and Power BI data-quality reporting on a modern commerce platform.
Founded in 1924, JE Dunn Construction is the eighth-largest domestic general building contractor in the United States, operating from offices in 26 locations.
JE Dunn needed to stand up commerce with shared layouts and distinct branding, clean up and automate product and category data, and apply AI to data generation — while managing B2B and B2C efficiently and delivering a seamless, unified experience.
- Implement a commerce site on Optimizely with shared layouts and per-brand branding.
- Clean up product data and automate product and category data import.
- Apply AI to product and category data generation.
- Support static and dynamic content and manage B2B and B2C efficiently.
- Deliver a seamless, end-to-end experience within a unified process.
Delivered a 9-touchpoint review spanning UI/UX and catalog clean-up.
Leveraged a cloud-based approach that automates upgrades and boosts performance, reducing reliance on internal IT teams.
Built a Power BI dashboard to track product and category data completeness.
Adopted standardized, out-of-the-box components to accelerate time-to-market across brands.
Generated cross-sell product carousels based on order history.
- Cleaner, more complete catalog data with automated import.
- Clear data-completeness visibility through Power BI reporting.
- Faster multi-brand rollout with standardized components.
- Higher basket value through order-history-driven cross-sell.
Explore a similar engagement
The JE Dunn Construction commerce journey was delivered by the Royal Cyber Optimizely Center of Excellence. Tell us your objective and we will scope a comparable approach for your business.