Cornerstone Building Brands
Commerce Journey · Building Products — Manufacturing
North America
A guided, multi-step Build Quote Assistant that simplifies complex quoting for buyers.
Cornerstone Building Brands is a premier exterior building solutions provider committed to creating value for customers and communities. With an unrelenting customer focus and a strong emphasis on quality and performance, its products and solutions serve both the residential and commercial markets across North America.
Cornerstone's quote creation was limited to free-text field entry, making it difficult for buyers to visualize their selections and product features. The goal was a commerce experience with shared layouts and distinct branding, plus a guided quoting journey that manages B2B and B2C efficiently.
- Implement a commerce site on Optimizely B2B Commerce Cloud with shared layouts and per-brand branding.
- Replace limited free-text quote entry with a guided experience that helps users visualize selections and product features.
- Support static and dynamic content and manage B2B and B2C efficiently.
- Deliver a seamless, end-to-end experience within a unified process.
Used Optimizely CMS to create a form with multiple steps in the Build Quote Assistant.
Gave CMS editors the flexibility to add or remove information at each step of the form.
Supported varied input types — images, text fields and dropdowns with selectable options — to guide the end user.
- A guided, visual quoting journey that reduces buyer friction.
- Editor-controlled, configurable form steps without developer involvement.
- Richer product visualization during selection.
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The Cornerstone Building Brands commerce journey was delivered by the Royal Cyber Optimizely Center of Excellence. Tell us your objective and we will scope a comparable approach for your business.